Facebook Pages Terms updated on March 06, 2013, the rules about what content you can have on your fan page cover image! Everything but the “20% rule” has been nixed.
You may need to clear cache to see the Facebook revised guidelines about Facebook Pages terms
What we still need to adhere to:
*Covers may not include images with more than 20% text.
What is now NO longer in the Facebook page term guidelines:
Covers may not include:
* price or purchase information, such as “40% off” or “Download it on xyz.com”;
* contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
* references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
* calls to action, such as “Get it now” or “Tell your friends.”
For many businesses, having a presence on Facebook and trying to building a good presence on online success. This has brought about a large increase in the number of businesses reaching out through Facebook marketing.
To participate as a business on Facebook you will want to set up a Facebook business page – also called a fan page – that is separate from your personal Facebook page. This page will allow you to market your business on Facebook to loyal customers who “like” you as well as to potential new customers who find your page through their friends or outside sources, like your website. Once you’ve created a Facebook business page, the sky is the limit in terms of your Facebook marketing strategy. You can offer deals and coupons, show off new products, offer incentives for people to stop by your physical store, or any other pitch that will make your facebook fans your facebook customers.