As we know that Go Mobile is a Google-led initiative dedicated to helping businesses “Go Mobile” by providing them with the tools and resources they need to make their websites more mobile-friendly. On the GoMo website, businesses can see how their sites look on a mobile device using the GoMoMeter tool and get personalized recommendations for creating a more mobile-friendly experience. The site also has information on current mobile trends and mobile site best practices.
Now Google introduce new business tool Full Value of Mobile Calculator.
For businesses that want to learn more about calculating their website mobile ROI, Google also share a case study of how Adidas calculate its Mobile ROI.